Deske W Mandagi ORCID logo Verified

Universitas Klabat Fakultas Ekonomi
ORCID logo 0000-0002-9810-7329

Deske W. Mandagi is an Assistant Professor at the Faculty of Economics at Universitas Klabat, Indonesia. He received his PhD in business administration and MS degree in management from the University of the Philippines. He also holds a master’s degree in marketing management from Universitas Klabat. His research focuses on contemporary issues in marketing, such as tourism marketing, digital marketing, and social media marketing. He has numerous articles in academic journals, including the Journal of Destination Marketing and Management, Asia Pacific Social Science Review, and Philippines Management Review, among others.

Last synced: 1 year ago

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Publications
7
Fundings
0
Peer Reviews
2

Universitas Klabat Fakultas Ekonomi

Airmadidi, SULAWESI UTARA, ID

Unknown - Present | (Faculty of Economic and Business)

Source : Deske W. Mandagi

Educations

University of the Philippines Diliman

Manila , Metro Manila , PH

Unknown - Present | PhD (Virata School of Business)

Education

Source : Deske W. Mandagi

Qualifications

No qualification records.

Invited Positions

No invited position records.

Distinctions

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Services

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Small Medium Enterprises Brand Gestalt: A Key Driver of Customer Satisfaction and Repurchase Intention

Danny Ivan Rantung , Deske Wenske Mandagi , Nikolas Fajar Wuryaningrat , Abraham Leslie Petir Lelengboto

June 2023

DOI : 10.26668/businessreview/2023.v8i6.1463

Independent
Predictive Ability of Financial and Non-Financial Performance for Financial Statement Publication Time Frame: Moderating Role of COVID-19 Pandemic

Harke Revo Leonard Polii , Fanny Soewignyo , Elvis Ronald Sumanti , Deske Wenske Mandagi

May 2023

DOI : 10.24857/rgsa.v17n2-009

Independent
The Impact of Social Media Marketing on Beauty Clinic Brand Equity: the Case of Zap Manado

Cicilia Jelly Estherlita Warbung , Maria Christy Wowor , Ronny Hansje Walean , Deske Wenske Mandagi

April 2023

DOI : 10.26668/businessreview/2023.v8i4.1389

Independent
Mapalus as a Knowledge Transfer Practice to Improve Innovation Capability: Success or not Success?

Nikolas Fajar Wuryaningrat , Deske Wenske Mandagi , Danny Ivan Rantung

February 2023

DOI : 10.24857/rgsa.v17n1-028

Independent
Work-Life Balance, Job Satisfaction and Performance Among Millennial and Gen Z Employees: A Systematic Review

Evi C Waworuntu , Sandra J. R. Kainde , Deske W Mandagi

December 2022

DOI : 10.33019/society.v10i2.464

Independent
‘I See It, I Want It, I Buy It’: The Role of Social Media Marketing in Shaping Brand Image and Gen Z’s Intention to Purchase Local Product

Evi C Waworuntu , Deske W Mandagi , Anthony S Pangemanan

December 2022

DOI : 10.33019/society.v10i2.463

Independent
Brand gestalt scale development and validation: A takeoff from tourism destination branding

Deske W. Mandagi , Dave D.G. Centeno , Indrajit

March 2021

DOI : 10.1016/j.jdmm.2020.100539

Independent

No funding records.